How to Know When to Say No in Sales (Even When It’s Tempting to Say Yes)
Let’s be honest, saying no is easy in theory and hard when there’s money on the table.
Especially when:
You’ve had a slow month
You feel guilty
The deal looks good on paper
Or you’re convincing yourself you can “handle” them
Been there.
But here’s my litmus test now:
Does this feel aligned with how I want to work?
Will this client respect my time and expertise?
Would I want ten more of them if I could clone this deal?
If it’s a no on any of those, I pause. I ask myself if I’m leading with fear or with confidence.
Saying no isn’t just a boundary. It’s a filter. And the better you get at using it, the easier it is to build a business you actually want to run.
The more I say no, the better my yeses get.
