The Hardest Part of Sales Isn’t Selling. It’s Knowing When to Listen.
Most salespeople focus on what they should say.
The best ones? They focus on what they should hear.
Everyone wants to feel understood.
When a client feels heard, trust is built, and trust is what drives decisions.
I’ve had clients tell me “no” over and over until I asked the right question.
I’ve had deals stall for months—until one day, they moved forward.
The difference?
I didn’t push. I didn’t rush.
I listened, not just to their words, but to what was behind them.
Sales isn’t about talking.
It’s about creating space for someone to realize what they actually need.
