When to move forward and when to walk away.
Early in my career, I said yes to everything.
Every client. Every deal. Every opportunity.
I thought that was the job.
But over time, I realized not every deal is worth taking.
The high-maintenance client who ignores your expertise.
The deal that drains your energy and pays you in stress.
The opportunity that forces you to compromise your values.
Saying no isn’t easy, especially when you need the business.
But the best salespeople aren’t just closers. They’re decision-makers.
They know the wrong deal can cost more than it's worth.
And they trust that when they say no to the wrong opportunity, the right one shows up.
