Building long-term relationships takes time.
But the foundation starts right away.
Whether you're new to sales or just meeting a client for the first time, how you show up in those early moments matters.
People often talk about follow-up, which is very important. But the time you spend with someone matters just as much.
Do you listen more than you talk?
Are you adding value or trying to impress?
Are you stressed about closing, or relaxed and present enough to see where it goes?
I’ve had people refer me even though we never officially worked together. Sometimes, they decided not to buy, and sometimes, they put things on hold. But the impression stuck, and trust formed.
I build trust by being upfront from the start, even if it’s not what someone wants to hear. Clients who appreciate that are the ones who work with me and refer me.
What’s something you do to build trust early on?
