Sales Start Before You Say a Word
Salespeople focus so much on what to say that they forget how they show up.
Before a big meeting, a listing appointment, or a high-stakes pitch, I always check in with myself:
Am I tense? Overthinking? Trying to prove something?
Or am I calm, clear, and focused on connection?
Because energy is contagious.
And when I walk in gripping the outcome—trying too hard to land something—I almost never do.
But when I drop the pressure, stay present, and genuinely focus on the other person?
That’s when the magic happens.
I’ve walked into meetings where the other person was clearly skeptical. Closed off. Arms crossed.
Instead of pushing harder, I slowed down. I shifted my energy. I focused on listening.
And almost every time, their energy shifted too.
Because people don’t just respond to your words.
They respond to the energy behind them.
Want better sales results?
Before you focus on what to say, focus on how you feel.
