The Power of Walking Away
Most salespeople struggle with walking away. It feels like failure. But sometimes, the best way to win in sales is to let go.
I was referred to a client who was debating between renting or selling his condo. I had already worked with his friend—who was cautious but great to work with—so I assumed this would be the same.
It wasn’t.
This client went radio silent for days at a time. Communication was painful. We had signed a listing agreement, I had arranged a professional photoshoot, and yet… I couldn’t get simple answers from him.
As a real estate agent, I juggle multiple deals at once. I’m organized and proactive, but I’m not used to clients ignoring me while trying to help them achieve their objectives.
It was during the pandemic, and real estate was already tough. I realized that I needed to free up space for the right client instead of chasing someone who wasn't engaged.
So I let him go.
I politely let him know I couldn’t work with him anymore.
I never heard from him again.
But almost immediately, another referral came in—the exact opposite of this client. They were responsive, decisive, and appreciated my work. I sold their apartment quickly, and the deal went without a hitch.
Lesson? As soon as I stopped pushing for a deal that wasn’t working, I created space for the right one.
The best salespeople don’t chase—they attract.
Have you ever walked away from a deal and had it pay off later?
