The Underrated Sales Skill: Patience
Patience in sales is underrated.
I was talking to a colleague the other day—we’d both just had buyers back out.
The market shifted again, and deals fell apart.
But before either of us could get discouraged, we said the same thing to each other:
“The relationship is still there. That’s what matters.”
Because in sales, we want everything to happen yesterday.
Clients do, too.
But the truth? Patience is part of the job.
It’s knowing the deal might not close today, but the relationship might last ten years.
It’s confidence over desperation.
And trusting that if you keep showing up, the right timing will catch up with you.
How do you practice patience in sales—especially when things fall through?
I would love to hear how you stay grounded during the waiting game.
